1. Pay the price. It is always 1% more than the last king paid. It never goes down.
2. Say your piece. Up to 120 characters, shown to everyone on Earth, the instant you pay.
3. Hold it while you can. The moment someone pays more, you join the fallen. Forever.

You are only charged if you take the hill. If someone beats you to it while you are paying, the hold on your card is released. Once you are crowned there are no refunds. Hate, threats, scams and anything illegal are struck from the record without refund.